Authenticity, Originality and Heart - 8 Reasons You Should Shop Small and Independent.
You’re buying from real humans
Small and independent business owners truly care and put their whole heart and soul into every aspect of the business. You’re dealing with a real human and not faceless computer automated services and algorithms, you‘re not just another statistic to us. We personally often end up building really strong relationships with our regular customers which makes us both feel good - it also means we can offer personalised recommendations for you!
2. The domino effect
Small businesses usually support other small businesses so when making a purchase, your impact is amplified. We where possible, try to source product from small and independent suppliers (such as Tom Lane, Banks Lyon Botanical, and Willow & Blossom Botanicals) and I’m so proud that we get to support other small businesses whilst growing our own.
3. Quality over quantity
Small businesses often employ highly skilled workers so you can be sure that the quality of products is much higher than mass-manufactured stuff. A real-life human (not a robot or automated picking machine) has lovingly selected your order, checked it and packed it.
4. The best customer service
Our service is real and has heart, not a series of pre-programmed responses or targets to hit. Personally, at Studio Seed we will go above and beyond to make any issues right, we are super helpful because every single customer and purchase is so important to us and our reputation.
Small businesses and independent brands usually strive to have unique offerings and more interesting products than you would find just ‘on the high street’. We bring originality and variety to your shopping baskets. Yes, you could buy three pre-packaged toiletry sets in the Boots 3 for 2 promotion, but the likelihood is that the recipient has already seen them and they’re not particularly inspired. Surprise and delight your friends and family with unusual and surprising gifts - you’ll LOVE their reaction! (More on the scientific benefits of gift giving here)
6. Supporting Female Entrepeneurs (and therefore our economy)
Being a female entrepeneur means my business allows me to work around my commitments to my daughter and helps support this. However…
I’ve recently read Mary Portas’ INCREDIBLE book “Work Like a Woman” which touches on women needing to flexibly work around family commitments. For more reading on this fascinating and frustrating subject, please head to Mother Pukka’s blog on Flex Appeal - encouraging flexible working for parents (especially women).
7. Support the economy
In the UK in 2018, 60% of all private sector employment was provided by small businesses (source here ) They encourage innovation and healthy competition which in turn is great for the economy. We also put money back into the national and local economy in the form of taxes, which can’t necessarily be said for some larger ‘tax-dodging’ conglomerates (yes I’m talking about you Facebook and Starbucks!)
8. It feels good!
By shopping small, you are supporting someone’s livelihood and dreams. You’re not just buying a ‘thing’, you’re buying a piece of ‘heart’. When I shop small or independent, I feel great knowing that my money is going to support someone’s dream, or even just helping to pay for their daughter’s ballet lessons!
How can you help?
Choose a local coffee shop over a larger chain. You’ll usually get better service (and coffee!) Same goes for local bakeries, butchers and wine shops.
Leave a review if you’ve purchased and had a good experience - small and independent businesses rely so much more on feedback and reviews than larger businesses.
Next time you’re considering a purchase, take a moment to think about whether you could shop independent.
You don’t even need to spend money! Support the small businesses run by your friends and family - share on Instagram, shout about it on Facebook, tell your friends in real life - get the word out there!
With Christmas coming, I would absolutely LOVE to hear about your favourite small and indie businesses so I can start my Christmas shopping list… hit me up in the comments below!
Love, Tamsin xx
P.S. If you’ve read this far - THANK YOU for supporting THIS small business too. x