top drawer spring 2013

Six days after the end of Top Drawer Spring 2013 and I’m still exhausted. But in a really, really good way! Considering I almost decided against signing up for the show, I am super glad that I did and I think that it will be the beginning of a big turning point for Studio Seed. It’s something I’ve wanted to do for a very long time and it seems surreal that I have finally exhibited alongside some of my absolute (stationery) idols!


The entire Trade Show experience from preparation, the actual show and all the follow ups has been an enormous learning curve but something which I’ve embraced and really enjoyed. I have now increased my stockists dramatically and I’m so looking forward to working with all these lovely new shops and building relationships with them in the future. There are some super exciting possibilities in the pipeline too which I hope to share with you soon…


Some of the new ranges I launched at the show include Bijou Blossom, a dainty, everyday notecard collection and a fresh Spring range aptly named Spring Blush featuring hand illustrated icons, watercolour-style florals and beautiful handwritten captions – you can see them in the greetings section of the site.


{Naff awards ceremony thank-you speech:}

I really want to thank some wonderful industry experts including Rachael Taylor and The Papergirls for their fabulous advice regarding the trade show. My fantastic show assistant Faye was an absolute GEM and kept me sane! I also want to thank my wonderful friends & family especially Jess Williams and Ailsa’s Floral Design whose support, nice words and Starbucks keeps me working hard. The biggest thank you goes to my long-suffering, totally wonderful, supportive, DIY-tastic, problem solving, head of logistics, loving boy. X